Oxford Stadium’s wow factor reached new levels this week, thanks to the support of key sponsors starsports.bet.
The UK’s leading luxury bookmaker has extended its commitment to UK greyhound racing as part of the Cowley venue’s regeneration by completing a major visual facelift.
Its branding has been positioned inside and outside the seven-day-a-week multi-purpose community hub, which reopened in April 2022 following a 10-year closure.
starsports.bet will operate a regular trackside pitch when greyhound racing begins on Friday, August 26, and has committed to sponsoring the first major gala evening to celebrate the sport’s return.
The move will support Oxford Stadium Managing Director Kevin Boothby’s ambition to position the venue at the heart of the local community by reinstalling much-loved sports and wellbeing projects.
Ben Keith, starsports.bet owner, said: “We’ve established a fantastic relationship with Kevin and his team through our sponsorship of the prestigious English Greyhound Derby at Towcester Racecourse.
“Everyone connected to greyhound racing has an association or memory of Oxford Stadium, and its return this year has injected some much-needed positivity into the sport.
“Broadening our sponsorship to Oxford was a natural progression, and we’re pleased to be able to showcase our brand across the entire stadium.
“On a personal note, I have wonderful memories of racing at Oxford. Our Head of Greyhound Trading Martin ‘Lofty’ Chapman will be based in Oxford too, so to have his local track return is extra special. We all cannot wait for opening night!”
Kevin Boothby, Oxford Stadium MD, added: “The stadium has undergone a significant transformation since we secured our 10-year lease last summer.
“To welcome thousands of people through our doors each week to enjoy our new facilities and sporting provisions has been really rewarding. StarSports’ support of Oxford Stadium will add some extra energy and atmosphere to the site and really bring work that has already been completed to life.
“Ben and his team are really passionate about their greyhound racing, so having them officially onboard with our regeneration project is exciting for the team.”
